306 (Runcorn) Air Cadets

306 (Runcorn) Air Cadets

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306 (Runcorn) Squadron Royal Air Force Air Cadets is a not-for-profit Disciplined Uniformed Youth Organisation, It is ran by volunteers and is aimed at giving 12 (In Year 8) to 20 Year olds chances to take part in activites they wouldn’t normally get in “Civvy Street”. They go target shooting, Flying, Gliding, Parachuting, Annual Camps, Fieldcraft Camps, Oversea’s Camps and so much more. 

But not many people know about them unless they have been involved in the Organisation in the past, this is where SEO and Social Stratergy’s really work as to stay open each Squadron needs a certain amount of Cadets, without this number they are no longer viable and run the risk of being shut down. The staff are so passionate and weren’t willing to let the Squadron end up like this.

Case Study

306 (Runcorn) Squadron Royal Air Force Air Cadets had no website, no GMB listing and an under used and under utilised social network until they got in touch.

From the ground up we built them;

  • A custom website – completely Optimised for their location using schema and Metatagged images
  • Created and optimised a Google My Business location
  • Setup a customised link building strategy
  • Optimised the website for maximum compatability with AMP (Accelerated Mobile Pages) 
  • Ran a Facebook recruitment campaign using Facebooks Ads gaining 10 new recruits, recruited directly through Facebook
  • Created a number of YouTube videos promoting the Squadron and the activities it undertakes
  • Optimised articles for the Squadron using SEO and Metadata for the images

Keywords

The Keywords were identified and researched. The website and articles have then been optimised to enable this.

Cadets Runcorn

Organically – Third (Facebook) + Fourth (Website) Outranking a more powerful Army Cadet website

Google My Business – Featured post (First Organically)

cadets runcorn search
runcorn cadets search

Runcorn Cadets 

Organically – Third (Website) + Fourth (Facebook) Outranking a more powerful Army Cadet website

Google My Business – Featured post (First Organically)

Runcorn Youth Organisation

This had only been running for 30 days and we were not on page one organically yet, however we are First organically on the Google Maps listing, this is very important as 60%+ of searches are now made on mobile devices and one of Googles biggest ranking factors is Google My Business as it is a local listing to the searchers device.

Organically – Not Ranking – Yet

Google My Business – Featured post (First Organically)

runcorn youth organisation

Media Created for Runcorn Squadron RAFAC

Badge redesign